ENGAGEMENT MODELS
HOW IRIDIS WORKS
Initiatives come in two shapes: ongoing capacity needs and discrete builds. Iridis runs one engagement model for each.
EMBEDDED
APERTURE OPEN · CONTINUOUS
Who it fits
Leaders whose strategic agenda outpaces their team’s bandwidth. The work is continuous: multiple initiatives, shifting priorities, decisions that need an operator in the room.
How it starts
A 30-minute discovery call. If the fit is real, a short proposal follows: scope, cadence, fee. Work begins with a 90-day plan built together.
The typical arc
The first month is diagnosis and quick wins. Iridis learns the business, maps the initiative backlog, and takes the most urgent item off your plate. By day 60 the operating rhythm is set: standing priorities, clear owners, a cadence for decisions. By day 90 the first major build is moving, and the pattern for the rest of the engagement is visible.
Commitment and how it ends
Engagements start at ten hours a week and scale to what the agenda requires; the commitment is sized to the work, not the other way around. Three months is the minimum. When an engagement ends, everything built stays documented and owned by your team.
PROJECT-BASED
APERTURE CLOSED · BOUNDED
Who it fits
A single build with a definable end state: a function stood up, a system installed, a launch executed.
How it starts
The same discovery call, followed by a formal scope: deliverables, exclusions, acceptance criteria, timeline. You know exactly what done means before work begins.
The typical arc
Scoping first. Then the build, delivered in planned increments with visible progress. Then transition: documentation complete, the owner on your team trained, the process running on its own.
How it ends
Done means the acceptance criteria set in scoping are met and signed off. Deliverables accepted, documentation handed over, owner trained. Projects run up to sixteen weeks; anything longer belongs in the embedded model, and you will hear that during scoping.
Iridis takes a small number of engagements at a time, so each one gets an operator, not a vendor.
TOOLKIT
Instruments Iridis applies inside engagements, not standalone services. Each one exists because a build somewhere required it.
Project scoping and governance
Formal scoping discipline behind every project: deliverables, exclusions, acceptance criteria, and staged delivery, drawn from PMP-certified practice. It is why done means done on an Iridis engagement.
Process improvement
Lean Six Sigma Black Belt methods for the builds that involve workflow: mapping the process, removing the waste, cutting cycle time, and documenting the result so it holds after handoff.
Market research and demand systems
A repeatable sequence for ventures entering new markets: research to identify the segments worth pursuing, targeting to reach them, and CRM infrastructure so demand is tracked and measured instead of living in inboxes.
The B2B Brand Scorecard
Developed from research across private equity portfolio companies: six weighted attributes measuring whether a brand builds the trust and credibility that attract customers, partners, and acquirers. Inside an engagement it works as a diagnostic, turning brand from an opinion into a scored, prioritized workplan.
Executive media production
A production methodology proven building and running the Shore Capital Podcast Network: Everyday Heroes, a Signal Awards Silver Winner in Individual Business and Listener’s Choice winner in 2024 and 2025, and Microcap Moments, a 2026 Webby Honoree. Inside an engagement, that system turns executive expertise into recruiting, business development, and brand assets.